The exclusive event is part of a summer-long partnership among goop, Illumination, and Universal Brand Development-anchored by a collaboration on the “Littles” shop at goop MRKT, the lifestyle brand’s pop-up installation in Amagansett. As guests departed, they were handed gift bags for the children: blue and yellow kids’ garden tools, a watering can, a Minion luggage tag and a plush Minion in a custom Minion tote bag for the road. Adults enjoyed gourmet lemonade toppings such as Opal basil, English mint, chocolate mint and lavender. Illumination and Universal’s Despicable Me 3 is in theaters now.Īttendees were treated to goop’s take on a lemonade stand, with organic lemonade and bites including naturally dyed Minion-yellow cotton candy and cookies-as an ode to the mischievous characters of Illumination and Universal’s Despicable Me series. Inspired by the return of the Minions to theaters this summer, the movie-inspired merchandise was curated by goop for the “Littles” shop at goop MRKT. What: On August 6th, Molly Sims, Mama & Tata and goop-in partnership with Universal Brand Development-hosted a lemonade stand at goop MRKT in Amagansett to celebrate the goop x Despicable Me 3 capsule collection. Alongside hosts Molly Sims and Mama & Tata, attendees sipped lemonade and shopped the Despicable Me 3 collection Who: Molly Sims, Rachel Zoe, Candice Miller and Jenna Crespi of Mama & Tata, Hilaria Baldwin, Lisa Marie Fernandez, Ariane Goldman and Violet Gaynor, among others.
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